In a quest to explore contemporary marketing trends, my team  staged a real life marketing experiment for a span of 3 weeks. I created a set of clues and placed them all over the campus of my home university in Switzerland. To preserve the anonymity of this experiment, we designated accomplices and created mysterious social media accounts while we kept people guessing.

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Those attracted to the clues were not aware that the mystery led them to an event for which they would have the chance to participate in.. only if they had the courage and persistence of following the interactive clues.