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Giving

The International Olympics Committee (IOC) asked 8 student organized teams to create 5 year event plans exposing the unknown treasure of an audiovisual library created throughout 100 year existence of the modern Olympic games. I led one of these teams.

Through my research I found that most of the archives show the Olympians as our heroes, the "Light in their lives". However, there is not much about their hardships or the "Shadows of their lives".

 

Taking this analogy literally, I designed a light &  shadow themed event under the stars at the Olympic Museum in Switzerland with the goal of inspiring the audience to embrace these twin forces  that direct our lives.

HOW? TAKING THEM ON A JOURNEY THROUGH LIGHT & SHADOW

handled concept design

handled concept design

lausanne, switzerland

concept designer& team lead

life

…meant celebrating the evolution of humankind through the Olympic's history

the olympics

Of all 8 teams, my team won singlehandedly approval, with the member of the IOC noting:

“This is the only event that truly lives up to the standard of the Olympics. It would be our pleasure to host something of this magnitude and grace.”

By being laser focused on art direction and event coordination, I designed an event concept under budget, identifying numerous sponsors, and creating an event schedule to support up to 6000 attendees visiting the event per day.

 

My tasks included creative direction, production and  marketing. My team handled logistics, finances and additional event procurement tasks.

created a light &  shadow show to present my concept to the ioc

contacted and was guided by artists and technical experts to confirm the entertainment program would run smoothly

My concept design was inspired by different artists including motion reactive environment expert Aidan Boyle, whose work stands out by giving the audience the opportunity to become an active performer, who supported this event concept.

 

This non-linear story telling approach was developed through inspiration  of other entertainers who partake in the narrative of this event:

SHADOW

PERFORMERS

FIRE

CHOREOGRAPHY

TELEVISIONS THAT TELL-A-VISION

SAMSUNG

VIRTUAL REALITY

TRAMPOLINE

PROJECTION MAPPING

shAdow

HARDSHIP

DOUBT

INSECURITY

DULLNESS

Light

GLORY

HOPE

VICTORY

GROWTH

"each can only exist because of the other..."

MEMORABLE PIANO MELODY - ES

© 2023 María Primera Darwich. All rights reserved.

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